From the list of regional interest search, surprisingly, there is only one country in the rankings. But it is also undoubtedly that the United Kingdom is the only one. For Iceland.co.uk started his business in opening the first store in Oswestry, Shropshire. This is a border town of England, close to Wales. So Iceland.co.uk comes to be known formerly in England. Then, after expanding through acquisition of small chains and opening new stores, Iceland.co.uk goes public on the London stock exchange eventually. The success of Iceland.co.uk is mainly contributed to its leading role in frozen food innovation. This is also the reason why Iceland.co.uk can be widely known and accepted by the British people. Iceland.co.uk has created many remarkable miracles for customers with more than forty years of experience. Furthermore, Iceland.co.uk has supported a variety of charities and good causes over years, which left a favorable impression upon the British people.

According to the rankings in cities, there is still surprisingly found only London is listed. It represents that Iceland.co.uk is quite welcome in London. As we know, the main attraction for customers to go to the supermarket is a promotion. Iceland.co.uk seized the consumer psychology, and broke the traditional promotion model. It starts to focus on "home delivery promotion", which makes the company well-known in the UK food market. What's important, Iceland.co.uk was recognized as a great place to work. It also reflects that Iceland.co.uk is quite popular from the staff's perspective.

On the whole, Iceland.co.uk, as a food market, devotes to build a healthy, clean food market both for customers and workers.